CARD PRODUCTS MARKET IN BOSNIA AND HERZEGOVINAMr Emina Čačković |
Number 9 |
ABSTRACT
In recent years, as an effect of globalization, the banking sector is going through a number of changes which, to some extent, have been caused by political, technological, economic and demographic changes and partially as a result of changes in the financial sector. Globalization has created a large banking market where only the fittest can survive. Modern banks, as opposed to traditional ones, are characterized by client orientation. Banks are rapidly responding to market challenges. The imperative for everyone, including the banking business today, is to reach their customers in the fastest way possible. This paper describes the status and trends in the market of card products in Bosnia and Herzegovina.
Keywords: card business, debit, credit and charge card.